our services - understand & define - Xtranet consulting

Xtranet's consultancy approach involves a series of workshops - typically two - to define the purpose of the site and establish the main audience groups and their requirements of it.

The workshops focus on business level questions:

• What is the purpose of the site?
• How will it fit with the customers marketing and communications?
• What are the customers and the site’s brand values?
• Who are the main audience groups that the site is intended for?

The workshops will define the structure and functionality of the site, its navigation and look and feel.

In parallel with these workshops we also conduct an online user survey in order to canvass a wide user’s view as to the development of the new site.  We also recommend analysing historic use of the current site as reported in the site’s web server log files.  This information can be analysed to understand navigation routes through the site, provide general site usage data – number of visits, bandwidth requirements etc. – and to rank popularity of its page content.

When the consultancy phase is complete Xtranet propose the structure and navigation of the new site and move to the creative design phase next>>