our services - design & development

Design

Xtranets graphic design is informed by a thorough understanding of the customer and its brand values, brand associations, audence profile and needs.  Through the design we address issues like:

• Who are you?
• Look the part
• Reflect your values
• Fresh and up-to-date
• Clear choices (audience specific)
• Self evident navigation
• Call to action
• Well used forms
• Logical groupings and common sense naming
• Multiple routes to any one destination
• Accessible and useable
• Follow normal conventions

As well as defining a look & feel that incorporates:

• A house style for the site
• Images, colours, typography – corporate / non-intrusive / functional
• Photography – consistent application of style and content
• Tone of voice: Plain English. Short sentences. Level headed. Non-spin
• Customizing to target groups
• Layout – appropriate to the information that’s being delivered

We will present a number of concepts and develop your chosen design into the new web site.

Development

We then develop your site using a suite of software components we call xtraControl; this allows us to very rapiply take the design concept through the working website, with little or no bespoke programming required.  xtraControl has module for:

• Content management - xtraEdit
• Closed user groups - xtraSecure
• Database administration - xtraDBA
• On-line trading - xtraCart
• Bulletin boards - xtraTalk

as well as many other related components.

Sites are built on a secure development server that customers can access a key points during the project.  They are fully tested prior to launch.  The design & development project is underpinned by our thorough project management process.  next>>